Release of Episode 5 with David Cape

Episode 5, "David Cape and the fascinating history of the Marcelle group", brings together Elfi Morin and David Cape, President of Groupe Marcelle, for an insightful conversation. They delve into the remarkable legacy of this family-owned enterprise, approaching its impressive 150th anniversary in 2024, spanning four generations.

Discover the diverse brand portfolio, including iconic names like Marcelle, Annabelle, and Lise Watier, all proudly made in Quebec. They also tackle local production challenges in the cosmetics industry and explore the dynamic shifts in consumer behaviour over recent decades.

Join Elfi and David as they discuss the importance of certification marks and the shared responsibility of retailers and manufacturers in conveying these symbols to consumers.

Enjoy your listening!