Recognize and promote Quebec products, facilitating their identification by the public through a distinctive certification mark.
A few facts about the consumer habits of Quebecers
78% of Quebecers are willing to pay more for a Quebec product of the same quality.(SOM Survey - June 2021)
36% of Quebecers cite the lack of identification of products or services as being local as the main reason why they do not consume more Quebec products.(SOM Survey - June 2021)
For 71% of Quebecers, when shopping online, it is important that the product be assembled/manufactured in Quebec.(CROP Survey - March 2021)