About

Overview

Consumers are increasingly looking to buy Quebec products to encourage the local economy. To promote this growing trend, the Quebec government has supported the creation of the NPO Les Produits du Québec.

Our certification mark program is inspired by the proven Aliments du Québec model that has been helping consumers discover Quebec food products for over 25 years. Like Aliments du Québec or Aliments préparés au Québec, our certification marks are the standard for Quebecers who want to buy locally produced, manufactured, or designed products. To guarantee the origin of the products, both Les Produits du Québec and Aliments du Québec use a meticulous verification process.

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Why a certification mark?

Three certification marks were created to facilitate the identification of goods produced, manufactured or designed in Quebec to make it easier for consumers to recognize Quebec products.

Mission and vision

Established in 2022, Les Produits du Québec is a non-profit organization created in partnership with the Quebec government to promote the Quebec economy and highlight Quebecers' expertise.

Mission

Boost the recognition and popularity of Quebec products.

Vision

Become the leading reference mark with regard to the sale of non-food Quebec products in terms of trust and recognition.

Promoting Quebec industries

Goods produced, manufactured or designed in Quebec intended for sale, and that meet the requirements, are eligible for Produits du Québec certification marks. Regardless of size or category, excluding products intended for human consumption.

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Board of directors

Our board of directors features diverse and seasoned retail industry professionals who are dedicated to fulfilling our mission.

Martin Deschênes

Martin Deschênes

President
VP Groupe Deschênes

Christian Parent

Christian Parent

Vice-President
General Manager, Verbec

Hugo d’Amours

Hugo d’Amours

Administrator
VP Communications, Public Affairs and Sustainable Development Cascades

Josée Houle

Josée Houle

Administrator
Chief Operating Officer (COO), Dissan

Mélanie Archambault

Mélanie Archambault

Administrator
Director Human Capital, Intelcom

Karine Plamondon

Karine Plamondon

Board Observer
Directorate General for Local and Regional Economic Development

Hubert Rioux

Hubert Rioux

Administrator
Director of Economics, Fédération des chambres de commerce du Québec

Marie-Eve Poirier

Marie-Eve Poirier

Administrator
General manager, Entrepreneuriat U Laval

Louis Merette

Louis Merette

Administrator
General Manager, Intermat

Stéphane Berranger

Stéphane Berranger

Administrator
Marketing Director, Jean Coutu Division pharmacie de METRO

Marie-Pier Léonard

Marie-Pier Léonard

Administrator
Marketing Director, Mondou

Steve Cristofaro

Steve Cristofaro

Administrator
Vice-president, marketing strategy, commercialisation & e-commerce, Mode Choc

Nicolas Descroix

Nicolas Descroix

Administrator
Policy Director, Union des municipalités du Québec (UMQ)

Program benefits

Respond to consumers’ desire to encourage local purchases by displaying the origin of your products with pride.

Why join?

Our certification marks

Discover our certification marks and join the program today!

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