Privacy policy


Last updated: June 27, 2023

At Les Produits du Québec ("LPDQ"), we are committed to protecting the confidentiality and security of your personal information.

This privacy policy outlines the way in which we collect, use and communicate your personal information on our website (, on our social media and within the context of our commercial activities. It also details how you can exercise your rights, particularly if you wish to access your information or request that we rectify it.

In summary (if you're in a hurry!)

What ?

We may collect business and personal contact information and information on the use of our site.

How ?

When you browse our website, apply to a certification program or contact us.

Why ?

To analyze traffic data on our website, communicate with you, answer your questions and manage or improve our website.

Where ?

We are located in Quebec, but some of our partners or suppliers may have access to your personal information outside Quebec.

Who else ?

Our partners and service providers, as in the case of website data analysis and website hosting.

Your rights

You may exercise your rights pertaining to your personal information by writing to our Privacy Officer at: [email protected].


When you first visit our website, we collect your consent using our cookie banner.

To modify your choices, please see the section regarding cookies.

Your consent

You have the right to withdraw consent to the use and disclosure of your personal information, but this may prevent us from continuing to provide services to you.

What constitutes personal information ?

Personal information may, on its own or in combination with other information, make it possible to identify, distinguish, locate or contact you.

What is the scope of this policy ?

This policy applies to commercial activities and the LPDQ website.

To consult our privacy policy for employees and candidates, click here.

This policy does not apply to websites or applications operated by third parties over which we have no control. If you follow a link to a third-party website, the privacy policy of that third-party website applies. We are not responsible for third-party privacy policies, procedures or practices. We encourage you to review these policies before providing personal information.

Why do we collect your personal information ?

We collect personal information

  • automatically, when you visit our website
  • when you provide personal information on our website or on our social media.
  • when you create or manage an account with us

What information is collected and why?

We only collect the personal information necessary to provide our services. For example, we may collect the following information:

Browsing data
What kind ?
  • IP address
  • Device information
  • Visit date, time and duration
  • Consulted pages
  • Preferences and browsing habits

We may also automatically collect certain information when you browse our website, as described in the section on cookies below.

Why ?
  • Operate, maintain and improve the functionality of our site.
  • Understand and analyze your usage habits and preferences.
  • Personalize content and advertisements
  • Generate statistics to understand how you interact with our website.

Information related to your account
What kind ?
  • Professional contact details
  • Name
  • Phone
  • Email
  • Company
  • Submitted document
Why ?
  • Manage your account
  • Guarantee the security of your account
  • Update your information
  • Manage payments
  • Generate statistics on our clientele
  • Communicating with you

In general...
In exceptional circumstances we may need to use your information to
  • Comply with legal obligations
  • Prevent cyber threats and fraud
  • Respond to requests, warrants and orders from courts and other agencies
  • Protect both your and our rights and interests
  • Cooperate in legal proceedings or investigations

How do we use cookies?

A cookie is a piece of data that an HTTP server places on a user's computer hard drive or other devices to identify these devices (and not the users themselves). They facilitate browsing, like memorizing prior browsing languages and other browsing preferences. Cookies also allow us to generate statistics on how you interact with our website so we can make changes and adapt it so that it better meets your interests and preferences.

From time to time, when you arrive on our website, you will have the option to authorize all cookies, only accept certain cookies or reject all cookies (via a cookie banner). Rejecting all cookies can result in certain personalized services not being provided and as such you will not be able to take full advantage of all the features offered by our website.

Some cookies and other trackers are disabled by default, so we will need to ask for your permission to activate them. These technological features allow us to locate and identify you or establish your profile. For example, marketing cookies are disabled by default. Marketing cookies are used by our partners to track you on our site and thus display relevant and relevant advertisements to you.

We also use Google Analytics, Search Console, Tag Manager, Looker Studio, Big Query, Supermetrics, Ahrefs and Hotjar to analyze our website. Data collected in these instances is depersonalized, this way you cannot be directly identified. This information is mainly used to evaluate your use of our website, including the number of visits, the pages consulted and the time spent on these pages, the source, as well as other statistics useful for the continuous improvement of our website.

You can manage your cookie preferences through your browser, for example by uninstalling and blocking certain cookies. Click on the name of your browser below for instructions.

Some of the cookies we use are essential for the use of services, and you may not be able to access and use all these services without these cookies.

Who do we share your personal information with ?

We may disclose your personal information to third parties or service providers. Before sharing your information, we take the appropriate steps to ensure that these third parties and service providers agree to comply with all applicable laws.

Third party categories

What they do

Service providers

Service providers process your personal information on our behalf.

Categories of service providers processing your personal information:

  • Generating user browsing behaviour statistics for our website
  • Website management and hosting
  • Customer relationship management software
  • Payment services
Social media, advertising and data analysis partners

We may share information about how you use our website with social media, advertising and data analytics partners who in turn may combine it with other information you have provided them with or that they have collected from your use of their services.

These partners include

  • Google (Analytics, Search Console, Tag Manager, Looker Studio, Big Query)
  • Hotjar
  • Supermetrics
  • Ahrefs
  • Linkedin
  • Facebook
  • Instagram
  • Twitter
  • Tik Tok
  • Cakemail
Government agencies

We may share your personal information with public organizations of the Government of Quebec to the extent permitted by applicable law, to comply with our policies, obtain grants and comply with applicable security standards

When required or permitted by law

We may disclose personal information when required to do so by law, regulation, court order, subpoena, valid request or search warrant, or in response to a government investigation or other legitimate request.

Where is your personal information stored ?

Our servers are located in Quebec. We may host and process your personal information in another province in Canada or in any other country where we use service providers, like in the United States for example.

If your personal information is shared outside Quebec, other rules may apply regarding the protection of personal information. In those instances, your information is then subject to the laws of that jurisdiction and may need to be disclosed to the government, courts, or law enforcement or regulatory agencies of that country.

That said, our practices regarding your personal information are at all times governed by this policy and by applicable local laws regarding the protection of personal information.

How long is your personal information stored ?

We will store your personal information for as long as we need to as outlined in this policy, to comply with our legal obligations, to resolve disputes or to enter into agreements with our customers or partners. Subsequently, your personal information will be securely destroyed.

To learn more about applicable retention periods, contact us.

How is your personal information protected ?


We have established physical, administrative and technical measures to protect the confidentiality and security of your personal information, in particular by preventing unauthorized access.

We have a response plan in the event of an incident involving personal information. Under this plan we will inform the authorities and individuals concerned when we are required to do so, among other measures.

Access restriction

Only authorized and qualified personnel who need to consult your personal information in the exercise of their duties have access to it.


No security measure is absolute or fully guaranteed. If you have reason to believe that interactions with us are no longer secure (for example, if you believe that your account is compromised), please contact us immediately at the address indicated in the How to reach us? section.

What are your rights over your personal information ?

To exercise your rights, you can write to our Privacy Officer (see the “How to reach us? section”). You may be asked to provide proof of identity.

Access, deletion and rectification

You can access your personal information and, if necessary, ask us to correct it to the extent permitted by law. You can also request that we delete information in certain cases, for example if it is outdated or inappropriate.

Withdrawing consent

You can withdraw consent pertaining to the use or disclosure of the personal information collected. In this instance, we may no longer be able to provide you with some or all of our services.

To learn more about your rights under Quebec law,
please consult the following link.

How to reach us ?

Our Privacy Officer will respond to your requests and handle any complaints you may have about our personal information practices.

If you have any questions or comments about this policy or about the protection of your personal information, please contact us at:

Privacy Officer responsible for the protection of personal information
[email protected]

Will this policy be updated ?

This policy is in effect as of the date the policy was "last updated" as noted at the top of the page.

If significant changes are made to this policy, for example, to comply with new legal requirements, a notice will be published on our website, indicating the date of the last update.