Toysrus

Toys "R" Us has been a leading retailer of toys and baby products since 1984. With 82 stores across Canada and its online platforms, Toysrus.ca and Babiesrus.ca, the company offers Canadians a vast selection of products, including well-known brands and exclusive items. It also distinguishes itself through an innovative loyalty program and unique partnerships, enabling its customers to enjoy an enriching experience tailored to every family member.

The origins of Toys "R" Us can be traced back to 1948 in the United States, when entrepreneur Charles Lazarus opened his first store focused on children’s goods. Anticipating the post-World War II baby boom, Lazarus pivoted to toys, launching his first toy store named Toys "R" Us in 1957. He creatively tweaked the store’s name and logo, flipping the "R" backwards to mimic a child’s handwriting, infusing the brand with a sense of whimsy and innocence. This marked the beginning of what would grow into a global leader in the children's products sector, with the expansion into Canada signifying a significant chapter in its story.

Toys "R" Us is deeply committed to community engagement, particularly in supporting children and families in need. The company actively supports charities by providing baby products to women’s shelters and partnering with child welfare organizations, including a 25-year collaboration with the Starlight Children's Foundation Canada. Children’s safety is paramount, with Toys "R" Us ensuring that all products, whether sold or donated, adhere to the strictest safety standards.

By creating a welcoming and secure environment for children and families, Toys "R" Us strives to be more than a retailer—it aims to be a vital part of the Canadian community.

Toys "R" Us has been a retail partner of the Les Produits du Québec program since November 2024.

To learn more about Toys "R" Us, visit toysrus.ca.