The Conseil québécois de la franchise (CQF) plays a major role in the world of franchising in Québec. Since its creation in 2004, it has acted as a focal point for franchisors, franchisees and their business partners, both local and foreign. As a recognized spokesperson for the sector, it defends the interests of its members in dealings with government bodies, the media and the general public.

Its mission is to support and promote franchising as a solid, sustainable business model. To achieve this, the CQF has multiplied its initiatives: conferences, training courses, personalized coaching and networking events all enable its members to enhance their skills and keep up with best practices.

The organization also maintains a code of ethics that franchisors can elect to follow. This framework fosters a business culture based on transparency, respect for the law, open communication and conflict prevention. It also encourages the importance of seeking professional advice and the rigorous selection of franchisees.

The CQF, which was born out of a major overhaul of the Conseil national sur le franchisage et le partenariat, has modernized its approach to better respond to market realities. Today, the organization is considered a reference for the francophone world for all matters related to franchising. Thanks to its steadfast commitment, the CQF is helping to advance the business model and support the players who are actively shaping it on a daily basis.

The Conseil québécois de la franchise and Les Produits du Québec

“Buying local is important to the franchise community, because it’s directly in line with our mission to build a stronger, more humane economy, anchored in the realities of each community. By promoting local products, we’re supporting Québec businesses, reducing our ecological footprint and enabling our franchisees to stand out competitively with an authentic, quality offering that is meaningful to consumers.

It’s also a way of empowering entrepreneurial freedom and encourage lasting relationships between local players.

That’s why we’ve chosen to partner with Les Produits du Québec – to affirm our desire to promote the best of what we offer here at home, give local businesses greater visibility and be part of a committed network that promotes the Québec identity through every product sold under a franchised banner.”
 - Xavier Chambon, Chairman of the Conseil québécois de la franchise

Learn more about the CQF on its website.