ABOUT
Benoit Lussier founded Elle R Cosmétique on June 19, 2013. He already had a clear idea: to launch a proudly Quebec-based company that offers high-end cosmetic products at affordable prices to make beauty accessible to all.
Elle R Cosmétique has quickly positioned itself as an undisputed leader in the cosmetic field. It offers many Looky beauty products and vegan leather fashion bags and accessories under the BL|Style brand. Where to find them? It's easy! In addition to being offered online, most of their products are distributed across all pharmacy brands throughout Quebec. The company has even set up Looky Boutiques that make it possible to provide the ultimate beauty experience. Behind this meteoric expansion are the efforts of a team of 65 dedicated employees who carry the vision and values of the company.
Elle R Cosmétique is much more than exceptional products. The company also plays an active and essential role within its region and the community, participating in social and charitable initiatives. Their involvement is reflected through donations and sponsorships, particularly with Fondation des Gouverneurs de l’espoir.
The popularity of the polish is indisputable, with one sold every 40 seconds. Moreover, the 3-in-1 gel polish was first in Quebec in 2022. Elle R Cosmétiques has proven that it is possible to merge quality, accessibility and social commitment successfully, and they continue their quest to illuminate everyone's beauty, one product at a time.
Elle R Cosmétiques and Les Produits du Québec
Benoit Lussier is very aware of the importance of buying locally in today's society. "More than ever, it is essential to promote buying local. As a company, our priority is to support our region's economy by actively contributing to its growth and development.
By adhering to the Les Produits du Québec certification marks, we guarantee our customers that our items are designed locally, which allows them to identify with our values easily. This is our way of offering our customers quality products that reflect the pride of our region."
The company has been a Les Produits du Québec program member since 2023, while their Looky products (in January) and BL/Style products (in March) have obtained the Designed in Quebec certification mark.
To learn more about Elle R Cosmetics and their verified products, visit
lookyboutique.com.