Marianne Soucy founded Colorantic in 2017 in Victoriaville, quickly becoming a leader in Quebec's chalk paint and DIY furniture refinishing sector. As a wholly Quebec-based enterprise, Colorantic pursues a clear objective: supplying all the essentials for rejuvenating furniture and decor while prioritizing environmental sustainability and health considerations.

 

Chalk paints from Colorantic are known for their chalky matte finish and non-toxic composition. These lead-free paints contain minimal volatile organic compounds (VOCs), adhering to Health Canada's stringent environmental and safety standards. To reduce its ecological impact, Colorantic uses resealable plastic containers instead of traditional metal cans, enhancing the longevity of the paint.

 

Colorantic's paints, made from Canadian ingredients, boast a smooth, easy-to-use consistency that appeals to beginners and seasoned DIY enthusiasts. The brand's diverse selection includes 40 chalk paint colours, six metallic finishes, four glitter options, four glazes, and six wax varieties, accommodating various preferences and project needs. To complement their paint offerings, Colorantic also stocks an assortment of accessories — from brushes and cleaning materials to hand care products and decorative hardware. This comprehensive range equips customers with all the tools necessary to unleash their creativity and breathe new life into their home decor.

 

“Supporting local purchasing allows us to sustain local jobs and elevate the stature of Quebec businesses. The Les Produits du Québec certification marks further highlight our commitment to showcasing products made in Quebec,” says Marianne Soucy, the owner. 

 

Colorantic joined the Les Produits du Québec program in February 2024, receiving the Manufactured in Québec certification marks for some of its products.

 

Discover more about Colorantic and its certified products at colorantic.com.