In our seventh episode, "Crafting Authentic Quebec-Made Apparel: A Behind-the-Scenes Journey", Elfi is joined by Mathieu St-Armand, General Manager of La Grappe Mode, and Geneviève Tremblay, an oceanographer-turned-fashion entrepreneur and co-founder of Moov Activewear. Together, they explore the fascinating world of Quebec's fashion industry, discussing the unique challenges and innovations in producing entirely local clothing.
They delve into the textile industry's particular dynamics in Quebec, its position in the broader fashion ecosystem, and how the pandemic reshaped the industry both during and post-crisis.
Tune in to uncover the stories and struggles behind Quebec's fashion revolution. Watch now to learn more!