On October 26, our General Manager, Elfi Morin, joined Damien Silès, the General Manager of Quebec Retail Council (CQCD), at Hop! The Retail Summit 2023. Together, they proudly unveiled the inaugural edition of "Vendredi Fou d'Ici," Quebec's very own Black Friday. This initiative is a collaborative effort involving Les Produits du Québec, the CQCD, and the Ministère de l'Économie, de l'Innovation et de l'Énergie (MEIE).
Elfi Morin enthusiastically said, "Les Produits du Québec is elevating the buy-local movement with our very own Black Friday! Quebecers have a growing appetite for our products, and our certification marks are perfectly tailored to meet this demand."
Mark your calendars for November 24, as this event aims to promote local purchasing and showcase the talents rooted in our province. Damien Silès added, "We're excited to partner with Les Produits du Québec to leverage the high-traffic day at our retailers to encourage more responsible consumption." Vendredi Fou d'Ici presents the ideal opportunity to kickstart your holiday shopping with gifts produced, made, or designed right here in Quebec!
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