Masse critique
Indisponible, Montréal, Québec, CA, H3A 1T9
Back to partners
Masse Critique is a non-profit collective working to transform Québec’s communication industry. It exists to shift marketing, advertising and communication practices towards more sustainable, responsible approaches.
Through free content, accessible training and an engaged community, the organization offers concrete tools to help professionals rethink their profession. Whether raising awareness, training or providing support, Masse Critique is a key player in the change process in Québec. Its ambition doesn’t stop there, however. By mobilizing the local ecosystem, the collective aims to make Montréal and Québec benchmarks for responsible communication.
Masse critique lives up to its name by provoking change, so the industry’s creative potential is used to promote more sustainable lifestyles. This means evolving practices to make marketing a positive lever and getting businesses to buy into new digital models.
The Masse Critique collective puts marketing at the service of society and the planet. Not in theory, but through tangible actions. Because right now, communicating differently is not only possible, it’s an imperative we can’t ignore.
Masse Critique and Les Produits du Québec
“Buying local encourages more sustainable business models, supports our economy and promotes stories that champion the values of social responsibility and eco-responsibility. For us, becoming a partner of Les Produits du Québec is a matter of course: we share the same desire to see practices evolve, both in the way we produce and communicate. Together, we’re helping to build a more conscious and committed consumer culture.
Learn more about Masse Critique on its website.