ABOUT
Founded in 2017 in Sainte-Adèle by Jocelyn Brunette, Rusti-Tac has quickly established itself as a leading name in wooden watches and accessories in Quebec. Known for its authentic and sustainable designs, Rusti-Tac offers eco-friendly, lightweight, and comfortable watches, each showcasing the unique natural grain of the wood from which it is made, rendering every watch one-of-a-kind.
Rusti-Tac is dedicated to crafting quality watches for those looking to express their style through a timeless and elegant accessory. In an age dominated by smartphones and digital devices, these watches maintain their status as symbols of personal style and practicality.
While primarily operating online, Rusti-Tac also invites customers to its workshop by appointment, providing a personal glimpse into the craftsmanship behind each watch. Since its inception, Rusti-Tac has served over 700 customers, completed 9,000 orders, and developed around 50 models of watches, rings, and other accessories, winning a broad audience with its aesthetically pleasing and affordable designs.
Rusti-Tac in the Spotlight
Rusti-Tac has received numerous accolades:
- CCIRDN Zenith 2024 Gala: Awards in the Micro-Enterprise category for its agility and innovation and in the Investment category for its bold and strategic vision, and the People's Choice Award.
- Regional finalist in the RÉUSSITE INC. 2024 - Défi OSEntreprendre competition.
- CCTSA Gala de la Nuit Adéloise 2023 - Favourite Company.
Rusti-Tac and Les Produits du Québec
"A certification mark is the clearest proof for consumers that a product is local. Promoting local purchasing benefits retailers, manufacturers, and consumers alike," says Nancy Martin, vice president.
Rusti-Tac has been a member of the Les Produits du Québec program since February 2024, with some of its watches earning the Manufactured in Québec certification mark and others the Designed in Québec certification mark.
To explore more about Rusti-Tac and its certified products, visit
rustictac.ca.