ABOUT
Blainville’s Flek toys, a division of Let’s Bild Inc., invites children on endless adventures. Each toy figure is designed to spark creativity and exploration while celebrating diversity and inclusion. At Flek, play is much more than a time for fun – it’s an experience brimming with discovery and enjoyment.
Children can invent fascinating stories, imagine fantastic worlds and give full reign to their creativity. The toys are carefully designed for small hands and feature textures that are pleasing to the touch. Sturdy and durable, they withstand even the roughest adventures.
Inclusivity is at the heart of Flek’s philosophy. Each figure reflects the diversity that kids encounter around them, making their play area a space where all colours are validated and celebrated. Because every child is unique, Flek ensures that its toys make them feel understood and included.
Parents will appreciate Flek’s commitment to providing a quality experience. From the moment the vibrantly coloured packaging is opened to the hours of playtime that follow, the experience creates a sense of wonder. What’s more, the eco-responsible packaging, proudly designed in Canada, contains no pre-formed plastic.
With Flek, every figure becomes a loyal playmate and an endless source of joy and discovery. Flek, for play that’s creative, inclusive and sustainable!
Flek and Les Produits du Québec
The company has been a member of Les Produits du Québec program since August 2023. Certain of its products carry the Designed in Québec certification mark.
Learn more about Flek toys and its approved products on its
website.