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Groupe Souris Mini inc

Retailer owner private label

2530, boulevard Wilfrid-Hamel, suite 101, Québec, Québec, CA, G1P 2J1
Established in 1989 by Annie Bellavance, Souris Mini has emerged as a prominent force in the realm of children's fashion over the decades. With an innovative, ethical vision, Annie is guided by a clear mission: to offer clothes that have a lot of life in them.

Back then, the entrepreneur was a dedicated art teacher for young children. Then, she made the bold decision to embrace her passion for fashion and bring it to life. The result? Playful, vibrant collections with a distinctive style that became an instant sensation. First distributed in daycare centres in the Quebec City region, the Souris Mini collections quickly won the hearts of parents and children, propelling the brand to the rank of must-have. Annie's overflowing imagination, combined with the wonder she observes in children's eyes, constitutes an inexhaustible source of inspiration, allowing Souris Mini to create, season after season, daring collections full of joie de vivre.

In 2002, the first Souris Mini store opened in Quebec City, marking the beginning of a successful expansion. Today, the company has 18 stores across Quebec and an online store, and in doing so continuing to offer quality products to the children they have been outfitting for over 30 years.

Sustainability, quality and creativity are at the heart of Souris Mini's values. Designed by the company to be timeliness, clothing is collected and exchanged without ever going out of fashion or degrading. The constant search for superior and comfortable materials, combined with environmentally friendly manufacturing processes, underlines the brand's commitment to sustainability, without sacrificing style or garment construction quality.

In 2022, Souris Mini took an additional step by launching their own online resale platform, Souris Mini Seconde Main. This initiative allows the Souris Mini community to give a second life to clothing, thus promoting solidarity, exchange and recycling for the well-being of the planet.

By promoting quality clothing and environmental awareness, Souris Mini places the future of children at the forefront of its concerns and cultivates a committed and environmentally conscious community.

Souris Mini and Les Produits du Québec

Souris Mini has been a retail partner of the Les Produits du Québec program since September 2022, when their clothing obtained the Designed in Québec certification mark.

To learn more about Souris Mini, visit

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