Founded in 2013 by Julien Blanchard, GROOM specializes in high-end men’s grooming products. It offers a wide range of products, from beard care and shaving to face, body and hair care. GROOM stands apart with its commitment to combining quality, ethics and respect for the environment.

Each product is designed with great care, using natural ingredients specifically selected for their effectiveness and low environmental impact. The company relies on small-batch artisanal manufacturing, done directly at its Montréal workshop, to ensure consistent quality.
 
 Over the years, GROOM has built a solid reputation thanks to its authentic, meticulous approach. Rather than jumping on trends, the company prefers to focus on sustainability, both in term of its formulas and its manufacturing process. Each product balances tradition and innovation to meet the real needs of today’s man.

The company is also very particular about where it sources its raw materials. Whenever possible, it partners with local suppliers for its ingredients, containers and accessories. This approach not only supports the local economy but also limits the ecological footprint from production. For GROOM, taking care of yourself also means taking care of your world.

The company has been a member of Les Produits du Québec program since March 2025. Certain of its products carry the Manufactured in Québec certification mark.

Learn more about GROOM and its approved products on its website.