ABOUT
Asymmetric by Design is a semi-precious jewellery brand that blends aesthetics, sustainability, and social impact. Founded by Tonya Dickenson, the daughter of a Canadian diplomat, the brand's vision was inspired in Egypt in 1978, where Tonya developed a passion for ancient pearls and silver. Her global travels through the Middle East, South America, Asia, and Africa—where she witnessed inequality and the climate crisis firsthand—inspired her company's mission: to create beautiful and meaningful jewellery while upholding strong ethical values.
A commitment to the circular economy is at the heart of Asymmetric by Design. The company repurposes recycled, vintage, and antique materials to craft jewellery that embodies creativity and environmental awareness. Each piece champions sustainable fashion, rejecting overconsumption and valuing existing resources. Collaborating with artisans in Morocco, Ghana, and Afghanistan, the brand empowers women and supports vulnerable communities through its work.
Guided by Environmental, Social, and Governance (ESG) principles, Asymmetric by Design implements responsible practices such as measuring each creation's carbon and water footprints. With ethical partnerships and local production in Montreal, the brand is dedicated to minimizing its environmental impact and promoting responsible consumption. Each piece of jewellery is more than just an accessory—it's a symbol of commitment to a more equitable and sustainable future.
Asymmetric by Design in the Spotlight
- November 2023: Finalist for Coup de Cœur du Président - MMODE 2023
- November 2023: Finalist for Coup de Coeur du Public - MMODE 2023
Asymmetric by Design and Les Produits du Québec
"Buying local isn't protectionism; it's an investment in sustainable, innovative, and responsible communities. Choosing local products, like those from Asymmetric by Design, reduces your carbon footprint and supports a more transparent production network. Local products ensure quality and build trust between manufacturers and consumers," says Tonya Dickenson, Founder and Creative Director.
Asymmetric by Design has been a proud member of the Les Produits du Québec program since July 2024, with several products receiving both the Manufactured in Québec and Designed in Québec certification marks.